A Behavior Analysis of Individuals' Use of the Fairness Heuristic When Interacting With Groups and Organizations

The Response Deprivation Model states that any behavior in an organism’s repertoire can serve as a reinforcer if access to that behavior is restricted. A deprivation contingency requires the organism to engage more in the target behavior in order to obtain access to the restricted behavior. This model replaces the limited and sometimes incorrect Premack Principle. By applying this model to Organizational Behavior Management, businesses can increase workers’ productivity by restricting their access to certain tasks. The reviewed studies include applications to sales and quality management. The relative paucity of current applications in Organizational Behavior Management, possible reasons for this, and solutions are discussed.