传媒生态环境探析

传媒生态环境对于传媒的生存和发展具有决定性作用,通过对传媒生态环境的构成因素进行分析,认为传媒生态决定着媒介的市场需求、媒介的竞争关系和媒介的生态位。在此基础上,对制约传媒生态系统资源有效循环与利用的政策法律环境因素进行分析,提出应当重视传媒生态建设,消除制约传媒生态系统资源有效循环与利用的环境因素,从而实现传媒生态系统的优化,促进传媒的可持续发展。

An Analysis of Media Ecological Environment

Media ecological environment plays a vital role in the survival and development of mass media.The paper analyses the composing factors of media ecological environments and holds that media ecology decides the market demand, competitive relations and ecological positions of mass media.On such a basis,it further investigates into the policies and environmental factors that prevent ecological resources from being fully utilized and circulated.It proposes that we should stress on the construction of media ecology and eradicate the foregoing preventive factors,optimize media ecology and promote sustainable development for mass media.