Street art in non-capital urban centres: between exploiting commercial appeal and expressing social concerns

ABSTRACT

How do local cultural agents in particular places adopt new policies towards street art as having commercial and political value? The present article takes up this question through a discussion of street art festivals and their role within urban culture and cultural policies in two large Russian cities. It considers the activities of cultural intermediaries promoting street art vis-à-vis the existing constellation of over-centralized politics, creative industries, urban development and precarious labour. Drawing on fieldwork in these cities and conducting critical sociological analysis of the street art curating, I show how the appropriation of street art by cultural intermediaries is subtly changing its ecology and values and argue that this change contributes to the range of ambivalences of neoliberal cultural politics. The article also sheds light on cultural policy and practice in Russia at a juncture characterised by the impact of globalization, on the one hand, and the country's isolationist and conservative politics, on the other.