Effects of mobile information-seeking on the intention to obtain reproductive cancer screening among chinese women: testing an integrative model

Because the cognitive perspective has often been used in health behavior research, the influence of information and communication technology has been neglected although it plays a significant role in healthcare in the increasingly mobile age. The aim of this study is to test an integrative model including technological and cognitive variables to demonstrate that perceived usefulness and ease of mobile media use, health consciousness, and risk perception predict reproductive cancer information-seeking through mobile media and the intention to obtain cancer screening. The analyses of data collected in a survey of 1,065 young and middle-aged women in Nanjing, China showed that the cognitive variables of health consciousness and risk perception directly predicted cancer screening. In addition, the cognitive variables and the technological variables (i.e., perceived usefulness and ease of mobile media use, respectively) indirectly predicted cancer screening through mobile information-seeking. The implications of these results are discussed.