Adoption of ride-sharing apps by Chinese taxi drivers and its implication for the equality and wellbeing in the sharing economy

The adoption of ride-sharing apps is critical to the survival of taxi drivers in the mobile-driven sharing economy. Based on survey data collected from 1195 licensed taxi drivers in Beijing, the authors present an integrated technology adoption model that combines technology and use factors (perceived usefulness and ease of use), social factors (word-of-mouth, peer adoption and subjective norms), system factors (socioeconomic and digital inequality), and audience factors (demographic characteristics and innovative personality traits). The results showed that adoption was innate, inherited, and socially driven. Adoption was positively associated with income, access to technologies, innovative personality trait, peer adoption, word-of-mouth, and perceived usefulness of the apps. The implications of the findings for inequality in the sharing economy are discussed.