试论经济生活服务类频道的定位

中国电视在短短十几年里,经历了“节目时代”、“栏目时代”,现在转入“频道时代”。在这个改革的潮流下,各类频道应运而生,经济生活频道便是其中鲜活的一例。从经济生活服务类频道出台的背景入手,分析其发展现状及存在问题,并从这类频道的风格、宗旨、内容设定以及外部包装等方面浅析此类频道的定位。

On the Positioning of the Economic Life Service Channal

Chinese TV industry has undergone a series of reform from "the programme era","the column era" in the past decades to "the channel era" now.The reformaims to specialize TV channels,and various channels come into being under this trend,especially for the econamic life service channel.However,defining channels of such kind accurately needs careful consideration.This paper begins with the background to create such channels,and then analyzes their current sitation and potential problems to position its sytle,purpose,cantent and extend package.