| 广告语篇的渗透化趋势 |
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| 引用本文： | 林芳. 广告语篇的渗透化趋势[J]. 重庆交通学院学报(社会科学版), 2007, 0(5): 132-134 |
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| 作者姓名： | 林芳 |
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| 作者单位： | 西南大学外国语学院 重庆400715 |
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| 摘 要： | 以Fairelough关于广告语篇渗透化趋势的理论为基础，以部分英、汉汽车广告为例，着重分析广告语篇的诉求策略和语言手段，旨在构建广告语篇的渗透化模式，以阐释广告语篇中意识形态、权势和语言之间的复杂关系。
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| 关 键 词： | 广告语篇 诉求策略 语言手段 意识形态 渗透化趋势 |
Penetrating Tendencies in Advertising Discourse |
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| LIN Fang. Penetrating Tendencies in Advertising Discourse[J]. Journal of Chongqing Jiaotong University(Social Sciences Edition), 2007, 0(5): 132-134 |
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| Authors: | LIN Fang |
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| Affiliation: | LIN Fang (School of Foreign Languages, Southwest University, Chongqing 400715, China) |
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| Abstract: | Based on Furlough's theory of penetrating tendencies in advertising discourse,communicative strategies and linguistic patterns of advertising discourse are analyzed through the examples of some English and Chinese car advertisements with the purpose of constructing a penetrating pattern of advertising discourse,thus the complex relations between language,ideology and power are revealed. |
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| Keywords: | advertising discourse communicative strategy linguistic device ideology penetrating tendency |
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