略论文艺传播及其功能特征

本文提出进行＂文艺传播＂研究的若干设想，认为把文艺研究和传播研究结合起来，不仅可以使传播学在具体领域上得到丰富，而且可以为文艺的跨学科研究提供一个有效的维度。本文并从＂信息＂特性、劝喻方式、对文化知识的负载传承方式和娱乐性等方面，分析了文艺传播在一般传播背景中的特殊表现。

On Communications by Literature and Art and Its Functional Features

This paper puts forward some concepts of the study of "communications byliterature and art"claiming that the combination of literay and artistic study andcommunications study not only enrich communications in its particular field of studybut also provides effective dimensions for transdisciplinary studies of literature and art.The paper also analyses the particular manifeStations of literary and artisticcommunications' functions in an ordinary background of communications from suchperspectives as of features of information, metaphorical ways of persuasion, ways oftransmitting and carrying on cultural knowledge and entertaiment quality, etc.