| 试析广告标题中谚语的变异 |
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| 引用本文： | 郑涛. 试析广告标题中谚语的变异[J]. 贵州民族学院学报, 2007, 0(2): 116-119 |
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| 作者姓名： | 郑涛 |
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| 作者单位： | 贵州师范大学外国语学院 贵州贵阳550001 |
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| 摘 要： | 标题是广告的主题和灵魂。广告学者在活的标题语言实践中,有时会有意识地违反谚语内部的语言规律,故意偏离常规而选择特殊性的表达方式,变异谚语。本文试图从现代俄罗斯报纸广告的最新资料去分析、探讨俄罗斯广告作品创意者是如何巧妙地使用俄罗斯谚语作为广告标题的。
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| 关 键 词： | 广告标题 谚语 变异运用 |
| 文章编号： | 1003-6644(2007)02-0116-04 |
| 修稿时间： | 2006-12-25 |
The Deviation Using of Proverbs in the Advertising Titles |
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| Zheng Tao. The Deviation Using of Proverbs in the Advertising Titles[J]. Journal of Guizhou University for Nationalities, 2007, 0(2): 116-119 |
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| Authors: | Zheng Tao |
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| Abstract: | Title is the soul of the advertisement in which the inner rules of language are sometimes gone against,some special expressive methods are chosen instead of the common ways and then the proverbs are used creatively.This paper analyzes how Russian proverbs are flexibly used in the advertising title according to the latest materials of advertisement on Russian newspaper. |
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| Keywords: | Advertising title proverb deviation using |
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