消费文化的道德规约

在消费社会里，人类的消费活动、消费过程文化意义越来越浓厚，消费文化对人类消费活动的引领作用亦随之明显。文化自身承载着意义，拥有教育功能和批判精神。拟使消费文化发挥更多的积极的导向作用，不仅要发挥文化的积极意义和批判精神，还应强调消费文化的真正正义，使消费文化释放出更多的“正能量”，表现出一种道德担当。在一个人均资源并不丰厚的国度里，消费既包含文化，也包含道德规约；既包括文化牵引，也涵盖道德自觉。

The Moral Conventionality of Consumption Culture

In a consumption society, the cultural meaning of people’ s consumption activity and process is becoming increasing-ly important, and the leading role of consumption culture in those activities has become more and more significant as well. Culture it-self carries significance, educational function and critical spirit. If our consumption culture can play a better role of inspiring guidance which means not only the positive significance and critical spirit it possesses, but also the justice it highlights, it will release more pos-itive energy and undertake more moral responsibilities. Consumption, in a country where per-capita share of resources is not ade-quate, covers culture, moral conventionality, as well as value guide and ethical consciousness.