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Success factors of management consulting
Authors:Matias Bronnenmayer  Bernd W Wirtz  Vincent Göttel
Institution:1. BMW AG, Petuelring 130, 80788, Munich, Germany
2. Chair for Information and Communication Management, German University of Administrative Sciences Speyer, Freiherr-vom-Stein-Str. 2, 67346, Speyer, Germany
3. German Research Institute for Public Administration Speyer, Freiherr-vom-Stein-Str. 2, 67346, Speyer, Germany
Abstract:Management consulting as a service has become part of almost every medium to big company’s daily business. Despite management consulting’s high practical relevance the scientific discussion of this discipline is relatively young and needs to advance. Notably, there is little empirical research that focuses on the conceptualization and operationalization of management consulting’s success factors from a client perspective. Therefore, in this article we theoretically conceptualize and subsequently operationalize critical success factors of management consulting. Also, we examine those factors’ particular impact on management consulting success. Based on a survey of 255 companies and structural equation modeling, we show that six out of seven theoretically derived success factors have a significant positive effect on management consulting success. In particular, Consultant Expertise, Intensity of Collaboration and Common Vision have a strong impact on the performance of management consulting.
Keywords:
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