台湾银行机构进入大陆市场的优劣势及途径分析

以目前大陆银行业改革破冰和台湾银行机构来大陆金融市场的投资趋向为背景,分析台湾银行机构进入大陆银行业的优势、进入后可能遇到的阻碍问题、需要采取的应对措施,同时提出台湾银行机构进入大陆银行业的六条途径。从大陆银行业改革的需求和分析台湾银行机构积极进入大陆金融市场的原因分析入手,通过与大陆银行和外资银行的情况进行的对比,分析台湾银行机构进入大陆市场的优势和劣势,进而讨论台湾银行机构高效进入大陆金融新市场所要采取的策略和途径,其中包括目标客户群的确定,目标市场的定位,以及应以怎样的模式进入等。

Strengths and Weakness and Routes of Taiwanese Banking Institutions Entering into China Mainland Market

Based on the reform of China mainland banking sector and investment trends of Taiwanese banking institutions entering into the mainland financial market,this paper researches the advantages of Taiwanese banks,the obstacles that may be encountered,the measures that need to be taken,and also proposes six ways may be taken by Taiwanese banking institutions.This paper begins with analyzing the demand of China mainland banking reform and reasons for Taiwanese banks willing to enter into China mainland financial market.Through the comparison between China mainland banks and foreign banks,this paper also analyzes the strengths and weaknesses of Taiwanese banking institutions and further discusses strategies and routes which should be taken by Taiwanese banking institutions in order to enter into China mainland efficiently and effectively,including the determination of the target customers,the orientation of the target market,the entry mode and so on.