| Abstract: | This article considers how a social movement group in the Gay, Lesbian, Bisexual, and Transgender (GLBT) movement engages in discursive contention with the Religious Right over the meaning of traditional family values. By utilizing an understanding of framing as interpretive practice, we return to a more active conceptualization of framing and illustrate how the meaning making of PFLAG (Parents, Families, and Friends of Lesbians and Gays), though bound by the dominant discourse of traditional family values, appropriates this discourse by doing "real family values." We close by considering how PFLAG's interpretive practice subverts and reproduces hegemonic meaning and by noting how our understandings of movement framing are extended by analyses of interpretive practice. |
