试论中国早期舆论学理论的建构及特征——以我国第一本舆论学专著《舆论的形成》为例

叶明勋1941年出版的《舆论的形成》是目前所能见到的中国最早的以社会舆论现象为研究对象的学位论文,也是目前所知的我国最早出版的舆论学专著。这部专著的存在不仅有力地说明了中国现代舆论学及其理论学术专著产生于1930-1940年代,而不是学术界所认为的1980年代;而且通过结合中国早期的其他舆论学研究成果对这部专著进行综合分析,我们可以得到有关我国早期舆论学研究史的较为清晰的认识。

On the Construction and Features of the Early Science of Public Opinions in China——The first book of the science of public opinions in China, The Formation of Public Opinion

The Formation of Public Opinion by Ye Ming-xun in 1941 is the first academic thesis on public opinions in China,and the earliest published academic works in that field in China.The existence of this monograph has pointed out that the science of modern public opinions and the relevant theoretical works started in the 1920s-1940s,instead of the 1980s currently accepted by scholars in this field.That apart,based on the comprehensive analysis of this works with the findings from other public opinion studies earlier in China,we can obtain a clearer picture about the history of earlier public opinion studies in China.