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| 星汇园潜在购房者感知价值及购买意向调查 | |
| 引用本文： | 向长江,谢荣锋,韩小芸.星汇园潜在购房者感知价值及购买意向调查[J].广州大学学报(社会科学版),2002,1(7):71-75. |
| 作者姓名： | 向长江 谢荣锋 韩小芸 |
| 作者单位： | 1. 广州大学经济与管理学院,广东,广州,510091 2. 广州新恒业房地产咨询有限公司,广东,广州,510175 3. 中山大学管理学院,广东,广州,510275 |
| 摘 要： | 通过对星汇园潜在购房者的问卷调查及其统计分析 ,探讨了品牌形象、本体素质、户型设计和地段等因素对潜在购房者感知价值的影响 ,以及户型设计、室外环境、感知价值等因素对购买意向的影响 |
| 关 键 词： | 潜在购房者 感知价值 购买意向 |
| 文章编号： | 1671-394X(2002)07-0071-05 |
| 修稿时间： | 2002年3月28日 |
Real Estate Market: A Case Study of the Pre-purchase Consumption Value and Purchase Intention |
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| XIANG Chang-jiang,XIE Rong-feng,HAN Xiao-yun.Real Estate Market: A Case Study of the Pre-purchase Consumption Value and Purchase Intention[J].Journal of Guangzhou University(Social Science Edition),2002,1(7):71-75. | |
| Authors: | XIANG Chang-jiang XIE Rong-feng HAN Xiao-yun |
| Abstract: | By means of questionaire investigation of the potential purchasers in the Xinghuiyuan housing cluster and subsequent statistical analysis,this paper reveals the impact of the following factors on consumption value and purchase intention:the image of business establishment,noumenal quality,house style design,sector_location and external environment. |
| Keywords: | potential purchasers consumption value purchase intention |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |