SOCIAL WORKER PERCEPTIONS OF THE PORTRAYAL OF THE PROFESSION IN THE NEWS AND ENTERTAINMENT MEDIA: AN EXPLORATORY STUDY

This exploratory study describes social workers' perceptions of the depiction of the social work profession found in the news and entertainment media. A random sample of 665 MSW social workers who were members of the Florida Chapter of the National Association of Social Workers were surveyed regarding how they felt the profession was depicted in the news and entertainment media on a set of paired adjectives comprising 9 semantic differential scales. Findings showed that these social workers perceived the profession to be depicted negatively in both news and entertainment media. Implications for social work educators are discussed.