市场营销战略研究

市场营销战略要素“１０Ｐｓ”包括了战略性要素“探查”、“划分”、“优先”、“定位”，战术性要素“产品”、“价格”、“分销”、“促销”、“政治权力”和“公共关系”。市场营销战略管理的实质是根据企业所处的外部环境和企业本身的内部经营要素来决定企业的战略目标，确定企业的目标市场和市场定位。在当前市场复杂多变，市场竞争激烈，“市场机会”与“市场威胁”并存的条件下，如何发现和选定企业的目标市场是企业营销战略的关键。

A Strategical Research on the Marketing

The strategical elements on the marketing-10Ps-can be divided into two parts: one isthe strategical elements, including probing. partitioning, prioritizing and positioning and the other is tactical elements, including product, price, place, promotion. political power and public relationship. Themanagement of marketing strategy usually depends on the business firms' inside and outside environment.According to the environment, managers enact proper decisions on strategical targets. marketing targetsand marketing positioning. Under the pressure of competition, business firms have marketing risks as wellas marketing chances. Hence, how to form marketing targets becomes the critical work of a business firmin realizing its business marketing strategy.