| 论保险企业核心竞争力与诚信服务的关系 |
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| 引用本文： | 高薏.论保险企业核心竞争力与诚信服务的关系[J].中南民族大学学报(人文社会科学版),2004,24(5):105-107. |
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| 作者姓名： | 高薏 |
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| 作者单位： | 西北第二民族学院,经济管理系,宁夏,银川,750021 |
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| 摘 要： | 核心竞争力是目前众多中国企业及企业家所重视并精心打造的一种竞争优势,在其诸多构成要素中,笔者认为诚信与服务是保险企业核心竞争力的重要因素.保险企业必须重视诚信与服务,努力处理好二者与核心竞争力之间的关系.
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| 关 键 词： | 保险企业 核心竞争力 诚信服务 |
| 文章编号： | 1672-433X(2004)05-0105-03 |
| 修稿时间： | 2004年2月15日 |
On the Relationship Between Core Competition of Insurance Enterprises and Honest Service |
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| GAO Yi.On the Relationship Between Core Competition of Insurance Enterprises and Honest Service[J].Journal of South-Central University for Nationalities:Humanities and Social Science,2004,24(5):105-107. |
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| Authors: | GAO Yi |
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| Abstract: | Core competition has an advantage that a lot of Chinese enterprises and enterprisers think highly of. Among so many components of modern enterprises, both honesty and service are essential to insurance enterprises' core competition. Therefore, insurance enterprises must pay attention to honesty and service and try to cope with the relationship between them. |
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| Keywords: | core competition honest principle CRM strategy |
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