“影响力经济”的不同论域

“影响力经济”这一概念,被用以揭示传媒产业区别于其它产业的独特经济规律,引起学界广泛关注。有学者对其能否“成为对传媒经济本质的有效解释”和“特定倾向性”提出质疑。本文认为“影响力经济”是对传媒产业经济本质的揭示,属于传媒经济学的论域,质疑者呼吁传媒道德责任而批判单纯效益观念,属于传媒政治经济学的论域,这是两种完全不同的范式,各有其价值,具有不可通约性。不同论域的话题放在同一层面讨论,应该承认其存在的合理性,寻找一个更宽广、更具通约性的知识共同体,共设前提,在对话中解决问题。

Different Domains of Discourse on Influential Economy

The concept ＂influential economy＂ is used to expound the unique economic rule of media industry, and has been given great attention to in the academic circle. However, some scholars express their doubts about the sound explanation of the essence of ＂media economy＂ as well as its ＂special orientation＂.This paper holds the view that ＂influential economy＂, which belongs to the domain of discourse of media economy, reveals the essence of media industry. The doubting scholars appeal for moral responsibility of media and criticize the pure profit-gaining purpose, which belongs to the domain of discourse of political economy. These two different paradigms have their own values and are incommensurable between them. We should discuss the domain of discourses at the same level, admit their rationality and look for a broader, more commensurable knowledge community by establishing the common premise and solving problems through dialogues.