A management science application in the courtroom: A jury selection model

This paper reports the results of a study involving the application of management science techniques to the area of jury research. A public opinion survey was conducted, entered in evidence in a motion for change of venue, and the survey data used to develop a jury selection model used by the defense in a second-degree murder trial. The case had involved considerable pre-trial publicity. From a defense perspective, the defendant received the least undesirable guilty verdict. Management science techniques employed involved statistical sampling, linear discriminant function, and regression analysis. Suggestions for other applications in jury research are offered.