重庆传统工艺振兴和传统手工品牌建设研究

近年来我国陆续出台了文化振兴发展的相关政策，振兴传统工艺上升为国家战略。重庆市正在积极推进传统工艺振兴。重庆传统工艺资源丰富，一大批传统工艺品牌正在迅速崛起，手工艺从业者队伍规模逐渐扩大。面对传统工艺保护和传承的诸多问题，建议从整合品牌资源、打造知名品牌、提高品牌核心竞争力、加强品牌推广等多个方面推进传统工艺保护和传承工作，以加强有地域特色的传统手工品牌的建设。

Research on the Chongqing Traditional Craft Revitalization and Traditional Handicraft Brand Construction

In recent years, China has successively issued the policies related to the revitalization and development of culture, and the revitalization of traditional crafts has become a national strategy. Chongqing is actively promoting the revitalization of traditional crafts. Chongqing is rich in traditional technology resources, and a large number of traditional technology brands are rising rapidly, with gradually expanding of the scale of handicraft practitioners. In the face of many problems in the protection and inheritance of traditional crafts, it is suggested to promote the protection and inheritance of traditional crafts from the aspects of integrating brand resources, building famous brands, improving the core competitiveness of brands, and strengthening brand promotion, so as to strengthen the construction of traditional handmade brands with regional characteristics.