Feminist collectives or private owners: both used media to advance lesbian goals

From the 1970s in Australia, feminist collectives published lesbian magazines that challenged gay male thinking, the women’s movement, and mainstream society. From the late 1980s such publishing ventures were increasingly undertaken by privately-owned publishing businesses. Responding to change around them, the political project for these private media ventures shifted from radical restructuring of society to promotion of lesbian community. Their publishers developed synergies with this developing community that expanded advertising revenues and distribution, and assisted the growth of both community and the publications. This led to greater readership reach and a range of relationships with mainstream businesses that further built community and made lesbians more visible.