(Un)doing feminism in (post)-Yugoslav media spaces

This paper engages in a mixed-method study combining the bibliographic method, textual media analysis of women’s magazines from different periods during and after Yugoslav socialism, and qualitative focus group interviews to map out the complex trajectories of feminism spanning a period of forty-something years. Its goal is to see how socialist and post-socialist media representations of women’s experiences correspond with feminist or post-feminist values in the former Yugoslavia and today. Engaging in a genealogical exercise and critical reading of the sources of data listed above, I aim to mark out some of the differences between the contexts of then and now, in order to make it more possible to reassess the potential for rethinking feminism as emancipatory politics in the present.