利用影视手段保护和开发“非遗”的启示

在大众文化传播的语境下,非物质文化遗产的活态保护和传承面临困境。一方面,利用民俗影视进行忠实记录是可行的方法,但其中凸现的问题仍值得我们思考。另一方面,影视民俗抽取了民俗的符号,在一定程度上对＂非遗＂的保护和传播起推动作用。＂非遗＂的保护要借助影视手段面向大众,走出困境。

The Enlightenment of the Protection and Development of Intangible Cultural Heritage by Film and TV Methods

In the context of mass culture communication,the living state protecting and inheriting of intangible cultural heritage face difficulties.On the one hand,it is a kind of feasible method to record the intangible cultural heritage faithfully by folk films,but the emerging problems are still worthy of our considerations.On the other hand,the extraction of folklore semiotic by folk films can promote the protection and propagation of the intangible cultural heritage to a certain extent.The preservation of intangible cultural heritage will go out of dilemma and face public relying on film and TV arts.