| 中国传统文化在包装设计中的运用 |
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| 引用本文： | 张烨.中国传统文化在包装设计中的运用[J].江苏科技大学学报(自然科学版),2010,10(1):68-71,81. |
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| 作者姓名： | 张烨 |
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| 作者单位： | 江苏科技大学经济管理学院; |
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| 摘 要： | 在国际贸易中,由于民族文化差异的存在,各国对商品的包装设计有着不同的要求。中国传统文化对出口商品包装的影响主要体现在包装造型设计、结构设计和包装装潢设计上。特别是在产品绿色包装中,由于借鉴了中国传统文化,不仅提升了商品的价值,而且也是规避绿色贸易壁垒的途径之一。
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| 关 键 词： | 包装设计 传统文化 绿色包装 包装设计国际化 包装设计本土化 |
Chinese Traditional Culture in Packaging Design |
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| ZHANG Ye.Chinese Traditional Culture in Packaging Design[J].Jiangsu University of Science and Technology:Social Science Edition,2010,10(1):68-71,81. |
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| Authors: | ZHANG Ye |
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| Institution: | School of Economics and Management;Jiangsu Universiy of Science and Technology;Zhenjiang Jiangsu 212003;China |
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| Abstract: | In the international trade,due to different cultural differences different countries have different requests for commodity packaging designs.The influence of the Chinese traditional culture on packaging of export commodities mainly manifests in shape design,structure design and decoration design.Based on the Chinese traditional culture,the green packing not only increases commodity value,but also avoids trade barriers. |
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| Keywords: | packaging design traditional culture green packaging internationalization of packaging design localization of packaging design |
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