| 面向终端市场的OEM客户关系新模式研究 |
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| 引用本文： | 任凯,赵黎明,陈小峰. 面向终端市场的OEM客户关系新模式研究[J]. 西安电子科技大学学报(社会科学版), 2008, 18(5): 13-18 |
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| 作者姓名： | 任凯 赵黎明 陈小峰 |
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| 作者单位： | 天津大学,管理学院,天津,300072 |
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| 基金项目： | 国家高技术研究发展计划(863计划) |
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| 摘 要： | 分析了目前我国企业OEM过程中客户关系模式的问题，提出了面向终端市场的OEM客户关系模式，并应用网络互动设计和网络空白订单等网络技术来提升该客户关系模式，提高了供应商和客户的市场反应能
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| 关 键 词： | OEM终端市场 客户关系模式 网络互动设计 网络空白订单 |
A New Mode of Terminal Market-oriented OEM Customer Relationship |
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| REN KAI,ZHAO LIMING,CHEN XIAOFENG. A New Mode of Terminal Market-oriented OEM Customer Relationship[J]. Journal of Xidian University (Social Sciences Edition), 2008, 18(5): 13-18 |
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| Authors: | REN KAI ZHAO LIMING CHEN XIAOFENG |
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| Affiliation: | (Management School, Tianjin University, Tanjin, 300072, China) |
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| Abstract: | This paper analyzes the Chinese corporations＇ customer relationship mode in OEM process. A new mode of terminal market-oriented customer relationship is put forward. The network technology is applied to upgrade the new mode. The ability for OEM suppliers and customers to make a response to the market is improved with information communication enhanced, due date shortened and order form modification reduced. |
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| Keywords: | Original equipment manufacture Customer relationship Terminal market Network interaction design Network blank order |
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