产品扩散模型在Internet采用者分析中的应用

利用Bass创新扩散模型描述Internet的扩散过程,有利于分析Internet的市场前景,确保其有效扩散并占领市场。论文首先对影响产品扩散的因素进行定性分析及对其扩散过程进行定量分析,然后应用Bass扩散模型对Internet进行扩散模型实例分析。论文根据所统计的Internet上网用户数,对Internet采用者扩散过程进行了模型参数的估计,建立了Internet采用者扩散模型,并对今后几年Internet产品扩散过程进行了预测和展望。

Applications of Diffusion Models for Internet Consumer Analysis

To research the Internet market foreground and insure the product diffusion available we can describe Internet product diffusion process with Bass innovation diffusion models.The paper first discussed the affect factor of product diffusion and the diffusion process and then analyzed the example of Internet product diffusion with Bass innovation diffusion models.With Internet consumer data,the paper estimated the model parameter and established the Internet consumer diffusion model and forecasted the product diffusion process for the next several years.The paper also discussed the prospect of the diffusion models for IT.