| 试论店属词的创新及其文化意蕴 |
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| 引用本文： | 童慧刚.试论店属词的创新及其文化意蕴[J].上海大学学报(社会科学版),2000,7(1):107-112. |
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| 作者姓名： | 童慧刚 |
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| 作者单位： | 上海大学 文学院，上海 200436 |
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| 摘 要： | 商店的名称是一种语言符号。语言是随社会共变的，在改革开放的市场经济中，涌现了不少新的店属词，变活了一些旧的店属词，从中可以感受、体验中国传统的建筑文化以及具有海派特色的商业文化。
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| 关 键 词： | 汉语 词汇 商业文化 |
| 文章编号： | 1007-6522(2000)01-0107-06 |
| 修稿时间： | 1999年9月8日 |
The Innovation and Cultural Implication of Shop Names |
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| TONG Hui,gang.The Innovation and Cultural Implication of Shop Names[J].Journal of Shanghai University(Social Science Edition),2000,7(1):107-112. |
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| Authors: | TONG Hui gang |
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| Abstract: | A shop name is a kind of linguistic symbol. Language is changing along with the social development. A lot of new shop names have appeared and some old ones have been revived along with the development of market economy under the policy of open and reform in our country. These shop names have shown traditional Chinese architecture culture and Shanghai style commerce culture. |
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| Keywords: | Chinese words commerce culture |
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