| 西部传统物资企业的现代物流发展战略研究 |
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| 引用本文： | 闻学伟,汝宜红.西部传统物资企业的现代物流发展战略研究[J].北京交通大学学报(社会科学版),2003,2(2):15-18. |
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| 作者姓名： | 闻学伟 汝宜红 |
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| 作者单位： | 北方交通大学,经济管理学院,北京,100044 |
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| 摘 要： | 本文对西部传统物资企业如何向现代物流企业转变进行了研究 ,在对企业经营环境分析的基础上 ,运用SWOT分析法 ,指出当前西部传统物资企业应该利用当前有利时机转变经营理念 ,进行循序渐进的现代物流改革 ,积极向第三方物流的角色转变。与此同时 ,加大企业的营销力度 ,拓展企业的生存空间 ,提高企业的竞争力。
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| 关 键 词： | 现代物流 战略 盈利模式 |
| 文章编号： | 1671-9514(2003)02-0015-04 |
| 修稿时间： | 2003年1月24日 |
Research on Development Strategy of Modern Logistics for Traditional Material Enterprises in Western China |
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| WEN Xue_wei,RU Yi_hong.Research on Development Strategy of Modern Logistics for Traditional Material Enterprises in Western China[J].Journal of Beijing Jiaotong University Social Sciences Edition,2003,2(2):15-18. |
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| Authors: | WEN Xue_wei RU Yi_hong |
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| Abstract: | This paper discusses how to develop a traditional material enterprise into a modern logistics company. According to the outer and internal condition, the paper points out that it's the very time for western traditional material enterprises to adopt modern logistics idea and transforms itself into the modern third party logistics company step by step. On the other hand, western enterprises should also strengthen their marketing management, widen their market space, and enhance their competitive capability. |
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| Keywords: | modern logistics strategy profit pattern |
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