| 论大学的品牌战略 |
| |
| 引用本文： | 付荣霞,卢亚君,刘欣.论大学的品牌战略[J].河北科技师范学院学报(社会科学版),2009,8(1):28-31. |
| |
| 作者姓名： | 付荣霞 卢亚君 刘欣 |
| |
| 作者单位： | 河北科技师范学院经济贸易系,河北,秦皇岛,066004 |
| |
| 摘 要： | 品牌是大学非常重要的无形资产,它可以提升大学形象,具有稀缺性、长久性、独特性与难以模仿性的特点.论文从什么是大学品牌和大学品牌战略出发,对实施大学品牌战略的现实意义进行剖析,提出了打造校长品牌、创建特色学科、力推知名教师、培养品牌学生以及加强校园文化等一系列实施品牌战略的具体措施.
|
| 关 键 词： | 品牌 无形资产 知名度 美誉度 |
Brand Strategy of Universities |
| |
| Fu Rongxia,Lu Yaiun,Liu Xin.Brand Strategy of Universities[J].Journal of Hebei Normal UNiversity of Science & Technology :Social Sciences,2009,8(1):28-31. |
| |
| Authors: | Fu Rongxia Lu Yaiun Liu Xin |
| |
| Institution: | Department of Economics and Trade;Hebei Normal University of Science & Technology;Qinhuangdao Hebei 066004;China |
| |
| Abstract: | Brand is an important intangible asset for a university,and it can improve the image of a university.It is rare,for long,unique,and difficult to be copied.By analyzing what university brand is and what brand strategy of universities is,the importance of establishing a brand is recognized.By analyzing and locking up target market to finish brand image planning,a series of specific measures are put forward,such as establishing president brand,unique subjects,famous teachers,excellent students,and reorganizing... |
| |
| Keywords: | brand intangible assets famous goodwill |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
