| 非财务指标评价企业业绩分析 |
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| 引用本文： | 唐馨. 非财务指标评价企业业绩分析[J]. 吉林工程技术师范学院学报, 2008, 24(2): 16-18 |
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| 作者姓名： | 唐馨 |
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| 作者单位： | 烟台工程职业技术学院,汽车工程系,山东,烟台,264000 |
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| 摘 要： | 企业经营业绩,其表现形式是多方面的,通常用一系列相互联系的财务指标来描述。但若仅以财务指标来评价企业的经营业绩是不全面和不公正的,不符合当今信息时代的要求。信息时代已不同于工业时代,它以知识经济与创新、一体化、全球化和个体化为特征,市场竞争空前激烈。所以还必须设立有关业绩评价的非财务指标,把财务指标评价与非财务指标评价结合起来。
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| 关 键 词： | 非财务指标 评价业绩 顾客满意度 潜在发展能力 |
Analysis on Evaluating Company's Performance by Non-financial Norms |
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| TANG Xin. Analysis on Evaluating Company's Performance by Non-financial Norms[J]. Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition), 2008, 24(2): 16-18 |
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| Authors: | TANG Xin |
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| Affiliation: | TANG Xin( Department of Automotive Engineering, Yantai Vocational and Technical College of Engineering, Yantai Shandong 264000, China) |
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| Abstract: | The companies performance is expressed by different kinds of things,normally we adopt financial norms which are mutual relation to describe.But nowdays,we are in information times,so we should establish non-financial norms,so we should establish non-financial norms,put financial norms to combine with non-financial norms to evaluate companies' performance. |
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| Keywords: | non-financial norm evaluate performance satisfied degree of customer latent developing ability |
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