高职网络营销课程的开发与设计研究——基于工作任务驱动的分析

基于工作任务驱动的课程开发与设计为高职课程改革提供了新的视角。网络营销课程理应从工作任务驱动的思维出发,在课程设计理念、课程体系开发、学习情境设计、课程设计、教学组织、教学团队构建、课程考核等方面,进行系列化改革,制定并实施教学做一体化的课程整体设计方案,促使教学效果更符合人才培养模式改革的实际需要。

Design and Development of Network Marketing Course at Vocational Colleges ——Based on Work Task Driving

Course development and de sign based on work task driving provides a new perspective for curriculum reform at higher vocational colleges. Network marketing curriculum should start from the view of work task driving, make a series of reform on design concept, curriculum system, learning environment, teaching plan, team construction, and course evaluation, and formulate and implement the integrated curriculum design, so as to improve teaching effect to meet the actual demand.