礼仪文化对高职旅游专业学生素质培养的价值研究

旅游产业经营的核心内容就是旅游服务，而旅游服务质量的保证要求旅游从业人员拥有较高的礼仪修养和职业素养。通过礼仪素质培养促使高职旅游管理专业学生树立终身学习的理念，成为热爱生活，敬业爱岗，传承中华文明，适应社会需要的高素质公民和专业人才。

Research of Values of Etiquette Culture on Quality Training for Tourism Major in Vocational Colleges

The etiquette cultural education is not only beneficial to the employment of vocational students, but conducive to improving students＇ comprehensive quality and ability, and creating good relationships and working atmosphere. The core business of the tourism industry is tourism services, while tourism service quality assures that the tourism practitioners have an excellent etiquette culture and professional quality. Therefore, by etiquette culture training the students of tourism management in vocational colleges can be promoted to build up the concept of lifelong learning and to become highly qualified citizens and professionals of loving life, dedicating to work, inheriting Chinese civilization and adapting to the needs of the society.