广州市住宅现状及需求调查分析

文章基于入户调查统计资料,对广州市户籍居民居住现状和需求趋势进行了分析研究。其中对现有住宅性质、面积等分析有助于住宅发展商对广州市户籍居民现有住宅状况进行了解;而对消费者对住宅需求的趋势分析,包括拟购住宅的动机、时间、区位、价格等,有助于房地产公司进行住宅投资区位选择,制定STP战略和营销组合策略,以满足顾客对住宅的各种消费需求。这些数据及分析也将有助于政府制定房地产政策,包括制定较合理的土地拍卖价格等。

A study of the status quo of housing in Guangzhou and its prospective demand and supply

This paper, based on the statistics gathered from the local residents of Guangzhou, is an attempt to make an in-depth study of the status quo of the housing in Guangzhou and its prospective demand and supply. The analysis made into the nature of the existing housing, their size, their floor plan in terms of bedrooms, living room(s) and bathroom(s) is assumed to be of significance for studying the distribution of the existing housing and property owners' satisfaction and its relevant elements. The analysis of the prospective demand and supply including consumer's motivation, time of purchase, considerations for location and price, can assist property developers in deciding the location of their property development, their STP strategy and marketing strategy so as to satisfy consumers' various needs. The statistics gathered and the analysis made will also be of value to the government authorities in making property-related policies including rational pricing of the property to be developed.