企业形象识别散论—兼及宁波企业导入CI现况

在强化商品竞争和推销企业所做的一切努力中，现代企业愈来愈意识到企业形象的竞争力量。企业形象识别（ＣＩＳ）涵括企业经营理念、行为活动、视觉传达，同时包括品牌识别；把品牌形象列为ＣＩＳ的一个识别系统加以考察，可揭示创名牌与ＣＩＳ的内在联系。而宁波企业导入ＣＩ现况，既可作为ＣＩＳ理论阐述的例证，又表明ＣＩＳ设计、实施ＣＩＳ计划，现正成为宁波企业市场竞争的基本战略。

A TALK ABOUT THE IDENTIFICATION OF CI

In all the attempts to fortify their products in competition and popularize themselves, some modern enterprises have got to realize the important role that CI is playing in competition. CIS includes principles of business operation, performances, visual communication and the identification of brands. CIS checks brand images in a special system of identification so that the inner relation of making brands famous with CIS can be clearly revealed. The present introduction of CI into some enterprises at Ningbo can provide examples for the theoretical analysis of CIS and the facts for us to see that design and implementation of CIS have become the basic strategy for some enterprises at Ningbo in their market competition.