Cognitive determinants of attribute information usage |
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| Institution: | 1. Universidade Federal do Rio Grande do Sul, Industrial Engineering Department, Av. Osvaldo Aranha, 99, 5° Andar – 90035-190 Porto Alegre, Brazil;2. Universidade de Passo Fundo, Graduate Program on Business Administration and Graduate Program on Food Science and Technology Rodovia BR 285, Km 292,7, S/n - São José, Passo Fundo - RS, 99052-900 Brazil |
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| Abstract: | The semantic network approach from the psychology of memory is used as a model of consumer information processing to derive six hypotheses about determinants of the types of attributes consumers use in a prepurchase information acquisition situation. Results from two studies using information display board tasks provide support for most of the hypotheses, but also point out methodological problems encountered when investigating memory phenomena. |
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