| 演化博弈视角下移动支付的商业模式研究 |
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| 引用本文： | 樊自甫,魏晶莹,万晓榆.演化博弈视角下移动支付的商业模式研究[J].北京邮电大学学报(北京邮电大学学报),2012,14(4):34-39. |
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| 作者姓名： | 樊自甫 魏晶莹 万晓榆 |
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| 作者单位： | 重庆邮电大学经济管理学院,重庆,400065 |
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| 基金项目： | 教育部人文社科基金规划项目(11YJA630016) |
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| 摘 要： | 假设移动支付产业链上的主体移动运营商和金融机构为有限理性,运用演化博弈理论,建立移动运营商和金融机构关于主导权合作竞争的非对称复制动态模型。通过对该模型的分析与研究,得出移动支付商业模式的演化趋势,以及选择不同的商业模式需满足的参数条件,为移动运营商和金融机构在移动支付产业链上做出最佳的策略决策提供了指导性的建议。
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| 关 键 词： | 移动支付 商业模式 演化博弈 |
Study on Business Model of Mobile Payments under the Perspective of Evolutionary Game |
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| FAN Zi-fu,WEI Jing-ying,WAN Xiao-yu.Study on Business Model of Mobile Payments under the Perspective of Evolutionary Game[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2012,14(4):34-39. |
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| Authors: | FAN Zi-fu WEI Jing-ying WAN Xiao-yu |
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| Institution: | (School of Economics and Management,Chongqing University of Posts and Telecommunications, Chongqing 400065,China) |
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| Abstract: | The rapid development of mobile payment industry is inseparable from effective business model,the formation and choice of which become one of the key issues.Assuming that the mobile operators and financial institutions in the mobile payment industrial chain are limitedly rational,this paper makes use of the evolutionary game theory to establish asymmetric replicator dynamics on cooperation and competition of the predominance for the mobile operators and financial institutions.By analyzing this model,the evolutionary trend of mobile payment and the parametric conditions which need to be met for selecting different business models are obtained.The results provide suggestions for policy decision of mobile operators and financial institutions in the mobile payment industrial chain. |
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| Keywords: | mobile payment business model evolutionary game |
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