Reexamining economic sociology: Beyond rational choice reductionism

The article aims at reexamining the origins and character of economic sociology by comparison with rational choice within the history of economic and social ideas, particularly neoclassical economic and classical sociological theory. Some suggestions for a rational choice approach to economic sociology are particularly curious in that they tend to conflate the distinct characters and origins of these two disciplines throughout this history and have in turn provided an impetus for this reexamination. Modern rational choice theorists display a predilection for reducing economic (and, all) sociology into an economic approach to human behavior, with many economic sociologists evincing some degree of lenience or benevolence vis-à-vis such tendencies. Both tendencies do not seem justified in light of the different nature and origin of economic sociology and rational choice in the history of social and economic ideas. Since the current literature lacks coherent attempts at specifying the nature and historical roots of economic sociology versus those of rational choice, the article contributes toward filling in this hole.