周秦文化传统与现代企业文化建构

从文化类型上看，周文化是信念文化，重视彼岸性天命、德性精神、礼乐象征体系；秦文化是责任文化，重视此岸性“公利”理性精神、法术势管理体系。周秦文化的类型特点为现代企业文化建构提供了借鉴。企业信念文化的建构，关键在于确立以经济使命为宗旨的共同目标、确立以人为本的经济德性、确立企业文化象征体系；企业责任文化建构，关键在于确立物质利益机制、确立理性化管理机制、确立法术势结合的规范体系。信念文化为企业提供精神导向。责任文化为企业提供发展动力，二者是互补关系。

The influence of Traditional culture of the Zhou and Qin Dynasties on Construction of Modern Culture of Enterprise

According to culture typology,the culture of the Zhou dyn asty is a belief culture,that attaches importance to the other shore of the will of Heaven,the spirit of morality,the symbol of rites and music system.The cultu re of the Qin dynasty is a responsibility culture,that attaches importance to th is shore of public benefit,rational spirit,the management of laws system.The inf luence of culture of the Zhou and Qin dynasties on construction of cultwre of en terprise.It is important to define the aims of economic mission,the foundation o f people of economic ethics,and the symbol system of corporate culture for const ruction of culture of corporate belief.It is important,too to define the princip le of material benefits,the tenets of rational mangament,and the regulations of laws system for construction of corporate resporsibility culture.The culture of corporate belief supplies corporation with spirit of orientation.The corporate r esponsibility culture supplies corporation with power of development,with both s ides complementing each other.