特许经营的所有权理论

从所有权的角度看,特许经营在本质上是经销店经营者购买经销店的所有权,包括剩余控制权和剩余收益权,其目的是激励经销店经营者在经销店专用资产上进行无形投资。这一所有权视角有助于我们更深刻地理解关于特许经营的各种假说,如监督成本假说、成本控制假说、搜寻成本假说、适应性优势假说、管理激励假说、人力资本约束假说和无形资产分布假说等。

The Ownership Rights Theory of Franchising

Seeing it in its ownership rights perspective,franchising is essentially the purchase of the ownership rights of outlets by the operators,including the residual rights of control and the residual income rights.Its purpose is to encourage the operators to engage in intangible investments in the outlet-specific assets.This perspective helps us deepen the understanding of various hypotheses of franchising,including the monitoring cost hypothesis,the cost control hypothesis,the search cost hypothesis,the adaptation advantage hypothesis,the managerial incentive hypothesis,the human capital constraint hypothesis,and the intangible asset distribution hypothesis.