| 服务质量差距模型在内部营销中的应用 |
| |
| 引用本文： | 刘晓辉. 服务质量差距模型在内部营销中的应用[J]. 贵州工业大学学报(社会科学版), 2008, 0(3) |
| |
| 作者姓名： | 刘晓辉 |
| |
| 作者单位： | 贵州师范大学国际旅游文化学院; |
| |
| 摘 要： | 服务企业大多关注外部市场,却常忽略对内部天然市场即企业员工的营销,而所有的外部营销目标的实现都必须以内部营销为支撑。现介绍内部营销的基本理论,然后将内部服务质量差距模型应用于内部营销,以分析、弥合内部服务质量差距,实现内部顾客满意,并最终实现外部顾客满意的企业目标。
|
| 关 键 词： | 内部营销 内部服务质量差距模型 内部顾客 内部服务 |
The Application of Service Quality Model in Internal Marketing |
| |
| LIU Xiao-hui. The Application of Service Quality Model in Internal Marketing[J]. Journal of Guizhou University of Technology(Social Science Edition), 2008, 0(3) |
| |
| Authors: | LIU Xiao-hui |
| |
| Affiliation: | LIU Xiao-hui(College of International Tourism & Culture,Guizhou Normal University,Guiyang 550001 China) |
| |
| Abstract: | Most enterprises pay attention to external marketing rather than the natural internal marketing,known as the employee marketing and ignore internal marketing's role that supports all the goals of the external marketing.This paper introduces the basic theory of internal marketing and application of service quality model in internal marketing.Meanwhile this theory also can be used to analyzing internal service quality in order to make the internal customs satisfaction and achieve the enterprise's final aim of... |
| |
| Keywords: | internal marketing service quality model in internal marketing internal customs and internal service |
| 本文献已被 CNKI 等数据库收录！ |
