商品化趋势下的民间艺术现存状态研究

在当代社会,民间艺术商品化已经成为争论的焦点。民间艺术如果只根据市场的需求进行创作,结果可能会抹杀民间艺术固有的乡土味,成为形式单一、缺乏内涵的商品,这是民间艺术商品化过程中不能回避的问题。在兰村和浮山上东村的田野考察中,发现艺术商品化确实使原生态民间艺术面临尴尬的两难境地,而民间艺术接受主体对商品化的态度也没有形成统一的意见,但是在市场化的推动下,他们却认为商品化可以成为民间艺术发展的一个出路。如果民间艺术真的以牺牲"乡土味"为代价走入市场,那么它出现的暂时"繁荣"也不会有持久的生命力,这并不是民间艺术发展的很好出路。因此,只有民间接受主体做到文化自觉,才能彻底解决艺术商品化带来的消极影响。

The Current Situation of Folk Art under the Tendency of Commodity Economy

In current society,the commercialization of folk art has become the focus of argument.If the creation and production of folk art only tries to satisfy the market demand,the folk art will become dull commodity without local taste and colorful content.It is an inevitable problem in the commercialization of folk art.In the field investigation of Lan village and Shangdong Village of Fushan,it is found that the commercialization of folk art put the original folk art in embarrassing dilemma.Even the acceptors of the folk art do not form the uniform concept on the commercialization of the folk art.Under the influence and facilitation of the market,they also believe that the commercialization of the folk art is the way to its development.If the folk art enters the market with the sacrifice of its local specialty,the temporary prosperity of it will not last long.This is not the way to its development.Therefore,only with cultural awareness of the folk art acceptors,can the negative effect of commercialization of folk art be completely eliminated.