Social media, societal culture and Israeli public relations practice |
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Authors: | Ruth Avidar |
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Institution: | aThe Center for the Study of the Information Society, University of Haifa, Mount Carmel, Haifa 31905, Israel |
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Abstract: | The aim of this study is to explore Israel's societal culture as an environment with which public relations practice has to align. It asks whether Israeli public relations practitioners use social media elements, how do they perceive these elements and what do they think about their future? A web-based survey revealed that Israeli practitioners generally are willing to use and gain experience with social media elements although this usage is still in its initial stage. |
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Keywords: | Social media Societal culture Public relations practice Israel Internet |
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