Blended Business Coaching

The article presents an approach of Blended Coaching, which was evaluated in an empirical study in the non-profit-sector and emerged as a concept for the profit sector. Blended Business Coaching helps to transfer training contents of advanced vocational trainings into professional daily life. Using special methods, this transfer coaching utilizes the advantages of both face-to-face communication and internet based communication for the continuing education and coaching of the participants. This article shows the results of the empirical study and the approach itself.