| 广告英语的人际功能 |
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| 引用本文： | 胡冰霞. 广告英语的人际功能[J]. 武汉理工大学学报(社会科学版), 2007, 20(6): 873-875 |
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| 作者姓名： | 胡冰霞 |
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| 作者单位： | 武汉理工大学,外国语学院,湖北,武汉,430070 |
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| 摘 要： | 运用韩礼德关于功能语法的观点分析了广告英语中实现人际意义的三种手段:语气、人称和情态。分析发现,这几种方式以其特有的功能在维护商家利益、拉近商家与消费者距离方面起着很重要的作用。
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| 关 键 词： | 广告英语 人际功能 语气 人称 情态 |
| 文章编号： | 1671-6477(2007)06-0873-03 |
| 修稿时间： | 2007-09-10 |
On Interpersonal Functions of Advertising English |
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| HU Bing-Xia. On Interpersonal Functions of Advertising English[J]. Journal of Wuhan University of Technology(Social Science Edition), 2007, 20(6): 873-875 |
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| Authors: | HU Bing-Xia |
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| Abstract: | According to the theories of Hallidays' systematic functional grammar,this paper analyzes how interpersonal meanings or functions in English advertising are realized in three aspects.They are mood,interpersonal pronouns and modality.They have played a very important role in protecting the benefits of the businessmen and reducing the distance between the businessmen and the consumers. |
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| Keywords: | advertising English interpersonal functions moods interpersonal pronouns modality |
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