| 当前我国地方少儿节目存在的问题及其对策 |
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| 引用本文： | 于舸.当前我国地方少儿节目存在的问题及其对策[J].南昌大学学报(人文社会科学版),2010,41(2). |
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| 作者姓名： | 于舸 |
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| 作者单位： | 浙江传媒学院,播音主持艺术学院,浙江,杭州,310018 |
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| 基金项目： | 浙江省社会科学规划项目“浙江省少儿频道制作与少儿心理需要的应对性研究”(07N88);;浙江省高校科研计划项目“构建播音主持创新人才培养模式的研究与实践”(200804490) |
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| 摘 要： | 通过问卷调查分析可知,地方少儿节目存在着收视不稳定、时间和内容安排不合理、自办节目不创新、风格不突出、栏目知名度不高等问题。解决这些问题的主要对策是:以分时段的定向播出,达到有效传播的最大化;以增大原创性节目的篇幅,把地方文化与少儿审美相结合,达到收视份额的提升;以节目的独特包装,达到儿童的心理期待。
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| 关 键 词： | 少儿节目 问卷调查 问题 对策 |
Present Problems and Countermeasures of Local Children's Programs in China |
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| YU Ge.Present Problems and Countermeasures of Local Children's Programs in China[J].Journal of Nanchang University(Humanities and Social Sciences),2010,41(2). |
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| Authors: | YU Ge |
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| Institution: | School of Broadcasting Host and Arts/a>;Zhejiang Media College/a>;Hangzhou 310018/a>;China |
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| Abstract: | The survey analysis shows that the viewing of local children's programs is instable,the time and content arrangements for children's programs unreasonable,and self-programming not innovative,style not prominent,and well-known column not high.The main measures to solve these problems are:Sub-directional broadcast time to achieve the maximization of effective communication,increasing the length of original programming to local culture and children's aesthetic interest,and showing unique packaging to the psych... |
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| Keywords: | children's programs survey problems countermeasures |
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