文化视野中的消费分析

消费从来就是“文化”的。文化规制及其意义渗入不仅对消费行为实现了全面性的覆盖,而且为消费行为划分了等级层次。给各种进入使用或消费的物品赋予文化产品的意义,就使文化产品得到了外延的扩展或泛化,消费在不同社会的历史差异性中,呈现为一个由文化赋予、规制并追随其意义变换而变化的动态结构。关注消费中文化意义的赋予与变化,充分挖掘产品内在的文化要素,可以为现存市场体系中的边缘者或新入者提供更多更大的机会,为改变他们在现实经济体系中的参与条件、参与方式和参与地位提供可能。

Analysis on Consumption From the Perspective of Culture

Consumption is always "cultural". Culture system and its meaning penetration not only fully covered the consumption behavior, but also ranked the behavior into different levels. In different societies, consumption has a dynamic structure that is given and regulated by culture, and also changes according to the change of cultural meaning.Paying attention on the given and change of the cultural meaning of consumption and fully exploring the intrinsic cultural factors of the products can provide more opportunities to the margin groups and new-comers of existing market system, make it possible to change the circumstances, pattern and status of their attendance in the real economic system.