| 企业多元化战略的选择分析 |
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| 引用本文： | 李伟奇,王同春.企业多元化战略的选择分析[J].南开管理评论,2000,3(1):48-51. |
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| 作者姓名： | 李伟奇 王同春 |
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| 作者单位： | 华东师范大学工商管理系 |
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| 摘 要： | 本文要通过交易费用理论和委托--代理理论分析企业多元化战略的选择;试图解释(1)不同多元化战略的经济利益和管理成本有何差异?(2)为什么企业会选择特定的初始战略?(3)是什么因素决定企业改变原来的战略?本文的目的是为企业在选择多元化战略时提供一个经济利益--管理成本的分析框架.
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| 关 键 词： | 关联多元化战略 无关联多元化战略 经济利益 管理成本 |
Choice Analysis of Corporate Diversification Strategy |
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| Li Weiqi,Wang Tongchun.Choice Analysis of Corporate Diversification Strategy[J].Nankai Business Review,2000,3(1):48-51. |
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| Authors: | Li Weiqi Wang Tongchun |
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| Institution: | Li Weiqi; Wang Tongchun |
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| Abstract: | Using the agency theory and transaction cost theory, this paper analyzes the choice of corporate diversification strategies in order to explain: (1) What are the differences in economic benefits and bureaucrat costs of different diversfication strategies? (2)Why does a business choose a certain original strategy? (3)What determines the change of a business's strategy? This paper aims to provide a benefit-cost framework of strategic choices in busines. |
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| Keywords: | Related Diversification Strategy Unrelated Diversification Strategy Economic Benefits(EB) Bureaucrat Costs(BC) |
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