| 市场格局变化下的旅游业态转型与创新探究 |
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| 引用本文： | 陈梓楠. 市场格局变化下的旅游业态转型与创新探究[J]. 西昌学院学报(社会科学版), 2014, 0(2): 82-84 |
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| 作者姓名： | 陈梓楠 |
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| 作者单位： | 成都工业学院,四川成都611730 |
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| 摘 要： | 随着我国旅游业的迅猛发展以及竞争的不断激烈,我国的旅游产业在发展模式、组织结构、形态特征以及功能作用等多方面都已经到了进行改革的关口;与此同时,我国旅游的市场需求也呈现出了常态化、多样化以及大众化的特征。对旅游市场进行再细分、技术化以及路线近程化的新的市场要求,是旅游业态进行创新和转型的征兆。
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| 关 键 词： | 市场 格局变化 旅游业态 转型 创新 |
Tourism Industry Transformation and Innovation in Changes of Market Structure |
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| CHEN Zi-nan. Tourism Industry Transformation and Innovation in Changes of Market Structure[J]. Journal of Xichang College(Social Science Edition), 2014, 0(2): 82-84 |
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| Authors: | CHEN Zi-nan |
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| Affiliation: | CHEN Zi-nan (Chengdu Technological University, Chengdu, Siehuan 611730) |
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| Abstract: | With the rapid development of Chinese tourism industry and the increasingly intense competition, China＇s tourism industry must be thereformed in the aspects of development mode, organization structure, morphological feature and function etc;at the same time, China＇s tourism market demands are also showing features of normalization, diversification and popularization. Being subdivided, technicalized and route near distance to the tourism market are the signs of innovation and transformation of tourism industry. |
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| Keywords: | market pattern change tourism transformation innovation |
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