零售商竞争模型中的定价分析

文章在两个零售商竞争的基础上分析了增值服务对最优零售价格和各自市场需求的影响,同时也将两个同质零售商的竞争推广到多个零售商的状态,得到了使整个零售商系统可以达到各自最优利益的参数关系,并得到了最优价格向量波动的最大上限,其结论有利于供应链中的各方对市场稳定性的了解.

Pricing Analysis in Retailers Competing Model

This article analyses increment services affecting the optimal retail price and the market demand based on two retailers competing,then extends it to multi-retailer,and gets the parameters that make every retailer of the competing system to be optimal in profit,also gets the super limit of the price vector fluctuation.The conclusion is helpful for each side of supply chain to grasp the stability of the market.